Digital Marketing

Digital Marketing

Building a strong Integrated digital Marketing strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures.
A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 80 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers.

We live in a highly competitive world. Technology has evolved so rapidly that even the newest, most innovative products now have competitors right off the bat. Standing out from the crowd can be difficult, but it is all about creating a well-defined brand. Once you have that, your task is to increase brand awareness. Many strategies can be used to accomplish this goal, but which ones are the most effective? Although revenue-driven advertising is remarkably straightforward with the goal being to increase sales, the objective of content marketing is to establish your brand as innovative and beneficial to everyone who comes in contact with it.

what are the Benefits of Digital Marketing?

• INCREASE LEADS
  Increasing leads is a top-level digital marketing objective for many businesses because it improves revenues and is easy to measure. Using key performance indicators (KPI), you can then benchmark your progress towards achieving your objective and you can track this in your spreadsheets.
• IMPROVE CONVERSION RATE
  that can be tracked in Google Analytics. By setting up goal tracking in Analytics, you will have reports on conversions for your traffic sources, campaigns, keywords, landing pages, locations and so on.
• PERCENTAGE OF RETURN VISITORS
  The New vs Returning visitors is a metric that is available in Analytics and it is easy to track. Knowing how many visitors return is an important objective because it helps you see how effective your business is at visitor and customer loyalty.
  This helps you to create a specific and measurable objective that is relevant to your specific
• ORGANIC TRAFFIC VOLUMES
  Organic traffic is natural traffic from the search engine result pages. It is considered as free traffic and is distinct from paid traffic. Lots of businesses have the objective to increase organic visitor traffic by achieving high search engine rankings through implementing search engine optimization.
  To achieve this requires making changes to your website that are effective at improving rankings and one of the important ones is including keywords in the content. Another important tactic is to build quality links that point to your website.
• REDUCE BOUNCE RATE
  Bounce rate in analytics is defined as people who enter your site and leave (bounce) rather than continue viewing other pages. This is an important measure of the quality of your website, because almost all businesses want their visitors to complete an action like purchase, contact or download on their websites.
  The lower the bounce rate the better and many marketers say that a bounce rate below 50% is good, however that differs from business to business.

Our in-house services include:

• Marketing strategy and planning
• brand awareness strategy
• Search Engine Optimization (SEO)
• Google Search, YouTube, Facebook, Twitter Ads
• Social Media Management and Optimization
• Online Marketing strategy and Management
• Web Design & Development
• Pay-Per-Click (PPC)
• Digital Content

Online Marketing Management

Soft Click can help you manage your online promotions. As an industry, internet marketing is less than 10 years old, and is very fluid. You need to understand and adapt your marketing as changes arise. A comprehensive online marketing campaign can drive a lot of qualified traffic to your website and determine whether the internet is a profitable marketing channel for you.

Visitor Tracking
How many people are visiting your site? Which pages are they looking at? What keywords did they use to find you? These are the questions we can answer with visitor tracking. Most importantly, visitor tracking records the referring website so you know where your visitors came from and if your marketing dollars are producing results.
My web hosting packages include basic visitor reports based on server records. For low volume, non-commerce sites this is fine. For eCommerce sites I recommend that you use software-based visitor tracking. Code inserted on every page of the website updates a cookie written to the visitor’s computer that allows us to track them as they move through the website. Software based tracking also allows us to follow visitors from ads. We can track a visitor from a paid ad, to the site, and all way through the shopping cart. You can then determine how much revenue each ad produced.

Website Updates & Maintenance
Your business isn’t static and your website shouldn’t be either. You want to add new products, change descriptions, add features, and generally improve as time goes by. Monitoring, maintaining, improving your website is an ongoing process. After your website is complete, Soft Click can continue to maintain your website and manage your online promotions.

Monthly Reporting
Every month I can provide you with an Executive Summary telling you how your website is doing. Are more people coming to the site? Is the new marketing effective? Are people finding the new products? I give you an easy-to-use ROI report that has all the relevant numbers as well as keep you up-to-date on search engine news that can affect you.